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    jaylee@kcu.ac

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    -The role of Gamification in brand app experience: The moderating effects of the 4Rs of app marketing (Scopus; Cogent Psychology; 2019.02)
    -The influence of brand color identity on brand association and loyalty (SSCI; Journal of Product & Brand Management; 2019.02)
    -The Halo Effect of CSR Activity: Types of CSR Activity and Negative Information Effects (SSCI; Substantiality, 2019.04)
    -How Collective Intelligence Fosters Incremental Innovation (Scopus; Journal of Open Innovation Technology, Market, and Complexity; 2019.08)
    -The Role of Ethical Marketing Issues in Consumer-Brand Relationship (SSCI; Substantiality; 2019.11)
    -The impact of entrepreneurship on managerial innovation capacity: The moderating effects of policy finance and management support (SSCI; SAJ of Business Management; 2020.03)
    -How Risk Managers¡¯ Psychological and Social Capital Promotes the Development of Risk-Management Capabilities (SSCI; Sustainability; 2020.06)
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